![]() When someone searches YouTube for the topic the video covers, the search results are far more likely to turn out videos with superb thumbnails than those with a simple freeze-frame one-no matter how well they are made and edited. Why Are Thumbnails Important?Ī video could be most entertaining and useful to viewers, but if its thumbnail fails to grab their attention in a split second, the video won’t rank. In this article, we’ll focus on what makes a good thumbnail and recommend a couple of different free tools you can use to create professional-looking thumbnails for your YouTube videos. Much like Google, YouTube uses algorithms to determine which videos are relevant to specific audiences and which to feature in the Recommended Videos tab. ![]() Regardless of what type of YouTube channel you have and what topics you’re covering in your videos, thumbnails play a major role in how well your videos rank. Studies show that our brains process images 60,000 faster than text, which goes to show just how important a captivating thumbnail is. We respond to visual data faster than any other type of information. While the title is important, an image that depicts what’s going on in the video leaves an even stronger impression on the viewers. ![]() Apart from the title, a thumbnail is the first thing your viewers see. Thumbnails are to YouTube videos what subject lines are to emails.
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